For numerous young professionals, the thought of joining a networking function feels about as enjoyable as a trip to the dentist. Is it necessary? Absolutely. Is it fun? Not really. Such sentiments are quite relatable—the stakes can feel overwhelming, you may be unsure of whom to speak to first, and dialogues can range from uncomfortable to openly awkward—but they are also quite limited in perspective.
Networking continues to be among the most powerful strategies for securing a new job, especially when carried out face-to-face. From personal experience, engaging with others through networking events has played a critical role in the growth of my business. I’ve established partnerships, recruited affiliates, and secured clients directly through networking.
Undoubtedly, you’re already aware of the importance of networking. What’s more challenging to grasp is that it doesn’t have to be a dreadful experience. By changing how you think about networking, it can shift from a burdensome necessity to a valuable tool for enhancing your personal and professional image. Here are my two primary suggestions for making this transformation:
1. Clarify your “why.”
I understand the apprehension many feel towards networking, as I faced similar challenges in the past. At the initialization of my business journey, I yearned for meaningful connections and to gain some momentum. However, I frequently left gatherings feeling disheartened because I struggled with moving beyond the obligatory “What do you do?” question.
I wasn’t inherently shy. On the contrary, I was enthusiastic about making introductions, shaking hands, and engaging in substantial discussions. Yet, after a brief chat, I could see my conversation partner’s interest wane, making it clear my professional pitch wasn’t resonating. It soon became evident that I needed to rethink how I presented myself and my book editing business.
Rather than explaining who I was and what I did, I started to emphasize why I engage in this work. For example, my book editing venture stems from my extensive background in publishing, an industry I know well. I entered publishing because I believe in the power of books to enrich lives and facilitate understanding, connection, and personal growth.
When asked about my profession at networking gatherings outside my field, I respond with, “I assist authors in crafting books that find a cherished place in the hearts and minds of their audience.” This portrayal is more illustrative of what I actually do and much more captivating. By uncovering the essence of your “why,” you present a purpose that resonates with a broader audience, even those unrelated to your specific market.
In industry-specific networking scenarios, I adopt a slightly different tactic, framing my introduction around the advantages I offer potential clients. Typically, this takes the form of: “I collaborate with inspiring authors eager to learn how to create books that fulfill their ambitious dreams.” This way, peers in my field grasp both my role and the value I add in one clear statement.
Mastering the introduction has been a proven strategy for me. An effective opening can seize people’s attention and ignite their curiosity.
2. Provide something unexpected.
An engaging opening line can seamlessly translate into a dynamic professional network—if you know how to keep the conversation going afterward. The true value of networking lies in transforming an introduction into a follow-up meeting.
There are various techniques to facilitate a natural flow in conversation, but I believe one of the most effective, yet often overlooked, strategies is to incorporate a book. Should you wish to network with someone in particular, recommend a personalized book. Ideally, you would have a copy to present, but an intriguing (and brief) synopsis can be just as effective.
This tactic works for several reasons. First and foremost, it’s unexpected. Attendees do not usually anticipate walking away from a networking event with anything more than promotional items or business cards. Moreover, gifting someone a physical book fosters a much stronger connection than any sales pitch ever could. This action positions you as knowledgeable and adept in their areas of interest, making you significantly more appealing. In that one gesture, you become the go-to source for a book they’ll be eager to read.
However, for this approach to be effective, you must do some groundwork. Familiarize yourself with the individuals you wish to connect with at a networking function, and gather background information. What expertise do they possess? What subjects do they discuss frequently? What are their hobbies? Reflect on which books you’ve read that might resonate with them—perhaps an insightful tome on team psychology in sales or an inspiring memoir written by a Navy SEAL.
When you present the book, enhance the gesture with a personal touch, like a handwritten note in the inside cover explaining why you believe they would appreciate the book. This adds a layer of connection.
I’ve had the pleasure of receiving this kind of thoughtful connection a few times, and each instance offered tremendous insight. Receiving a book that presents invaluable lessons for your business or serves as a source of inspiration is truly priceless. You can be sure I make it a priority to respond to the emails of those who give such gifts, seeking ways to reciprocate their kindness.
If you’re feeling apprehensive about your next networking event, consider perusing your bookshelf. You may not find a specific title to share, but you might recall a concept you’d like to discuss. Either way, you begin to prioritize intelligence and competence over mere charm. That’s precisely what leaves a memorable impact.
Networking might not always be the simplest or most enjoyable task for young professionals, but it certainly doesn’t have to be as daunting as your annual dental appointment. By clarifying your “why” and creating a touchpoint that fosters deeper conversations, you’ll cultivate connections that enhance your career trajectory.
