The booming music streaming sector is widely recognized, yet unauthorized usage remains a persistent issue for the industry. Numerous businesses across the United States rely on music to enhance their ambiance and attract customers, raising the critical question of how to stream legally.
A seasoned professional in the field has developed an effective solution for music streaming within commercial enterprises. Ola Sars, a serial entrepreneur from Stockholm, recognized for his contributions to music tech, is the founder and CEO of Soundtrack Your Brand (Soundtrack), the premier music streaming platform designed explicitly for commercial use. Soundtrack not only leads in sales but also pioneers the integration of AI into music streaming, utilizing AI capabilities since 2013—well ahead of the technology becoming mainstream.
Sars has been an influential figure in the music streaming industry for many years. Prior to launching Soundtrack, he was one of the co-founders of Beats Music, which Apple later acquired for $3 billion, evolving it into Apple Music. Initially, Soundtrack was a collaborative effort with Spotify but eventually branched out to concentrate on enhancing the user experience while supplying businesses with a broad spectrum of commercially licensed music.
The impetus for Sars to establish the platform stemmed from his awareness of the substantial revenue losses encountered by the music sector and rights holders due to unauthorized use in business environments. “Over two-thirds of American businesses utilize unauthorized consumer services for music playback, leading to a threefold loss in value for the music industry,” Sars explains.
Sars envisioned Soundtrack as an all-in-one music streaming service tailored for businesses.
Soundtrack guarantees that rights holders receive fair compensation for every song played in a commercial context, protecting businesses from the risk of lawsuits for misuse. Since the inception of Soundtrack, Sars has propelled the platform to the forefront of B2B streaming, catering to over 80,000 businesses in 74 nations.
Leading the field in AI implementation, Sars’s platform emphasizes the importance of using music to cultivate an inviting atmosphere, which can significantly enhance sales.
Nevertheless, curating customized playlists can be a tedious task. The AI Playlist Creator by Soundtrack employs data and musical intelligence to generate a playlist of 6 to 10 hours in length from Soundtrack’s extensive catalog of over 100 million tracks, based on a simple prompt describing the intended atmosphere or mood, the type of business, and the target demographic.
This innovative AI-powered tool features an interface that rivals consumer streaming platforms such as Spotify and is a first-of-its-kind offering from any digital service provider. Sars places a high priority on the thoughtful utilization of AI. “As AI progresses,” he notes, “it’s vital to harness it wisely, and that is exactly what we’ve achieved with this novel prompt-based playlist creation functionality.
Regardless of whether it’s a large retail chain or a neighborhood café, Soundtrack’s AI Playlist Creator simplifies the process of providing a superior customer experience through curating music. This established platform underscores Sars’s leadership in the music streaming sector.
By launching Soundtrack, the first business-oriented streaming service with an AI playlist creator feature, Sars has demonstrated his innovative prowess, steering the music streaming sector toward fresh advancements. It is anticipated that Soundtrack will continue to grow as it offers AI-enhanced environments to businesses worldwide.
