Apple is starting its Annual Developers Conference (WWDC) this Monday – which can be followed from its corporate site – which comes to be synonymous with one of the biggest days of the year for the California company. Some analysts consider that the announcements that will parade in the next few hours at the Cupertino headquarters will be more transcendent than the presentation of the new range of iPhones, scheduled for mid-September. This time, the multinational is “obliged” to reveal its cards on Generative Artificial Intelligence, a concept that could be baptized as proactive AI. In fact, the landing of cognitive technologies on Apple devices provide commercially powerful arguments for iPhone customers to renew their devices.
After the purchase of companies specialized in Generative AI, Apple’s contribution not only implies new updates to the Siri assistant, called to enrich itself with prodigious features, such as controlling numerous applications, but also with the integration of a new generation of algorithms committed to automate tasks unthinkable until a few years ago. In this way, the updates of iOS18 and MacOS have all the appearances of starring in a historic leap compared to previous versions. In order to improve the user experience, observers are especially curious to know how the personalized emojis generated by Artificial Intelligence will be, in order to catapult expressiveness in messages and Whatsapps.
In broad terms, the wonder promises to turn the text instructions introduced into graphic animation (prompt). Along with security and privacy, that new level of personalization will be one of the hallmarks of an ‘Apple-made’ AI that will also be able to respond to emails and messages much more accurately than the simple “ok” and “thank you very much” of other platforms. There is also a commitment to improve message writing, beyond predictive text, with self-editing systems that not only correct spelling and syntax errors, as well as suggest commas and punctuation marks.
Among other novelties, Apple could offer summaries not only of emails and notifications but also of web pages or online press articles. In the field of photography, some experts are betting on the arrival of new graphic editing tools, some of them capable of removing objects from images. It could also be possible to search from the camera capture, as other manufacturers already do.
The Xcode programming language, for the development of software for iOS, MacOS, watchOS, tvOS, and Vision Pro will be another point of interest for a community of developers eager for the possible completion of this tool with the arrival of AI. It also remains to be seen if Apple announces any kind of partnership with Open Ai. If so, the Microsoft-backed company would gain strength among the technology oligopolies.
In the field of photography, some experts are betting on the arrival of new graphic editing tools, some of them capable of removing objects from images. It could also be possible to search from the camera capture, as other manufacturers already do.
Regarding battery management, once the device knows the user’s geolocation, the machine itself could activate saving systems as soon as it suspects that it will be several hours away from the usual electrical outlet, that is, several kilometers from home or the workplace.
Alliance with ChatGPT?
Analysts are expectant of any approach by Apple with OpenAI. If affirmative, the Microsoft-backed company would gain strength among the technology oligopolies, compared to Google’s proposals (Gemini). Apart from the almost magical features of the expected new generation of cognitive algorithms, Apple’s AI will dedicate special resources to improving the privacy and security of users, concepts that traditionally command a high value in the California giant.
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