InvestCloud, a technology provider in the fields of advisory and wealth management, has revealed a fresh strategic focus along with a revamped corporate identity. The firm has launched a new tagline, “Wealth Connected,” highlighting the importance of customized interactions in client relationships. Jeff Yabuki, the chairman and CEO of InvestCloud, stated that refreshing the company’s identity was crucial to demonstrate transformation.
The organization has adopted a new signature hue, “New Day Red,” symbolizing a new era in wealth management. Yabuki indicated that core components of InvestCloud’s new roadmap include product advancement, enhanced client connections, and operational proficiency. The firm intends to incorporate alternative investments into its managed account platform and offer advisors a discretionary account framework.
Insights into InvestCloud’s revised strategy
“It’s about the organization of data and accessibility to it,” Yabuki articulated, alluding to the opportunity for fostering client personalization. He pointed out that InvestCloud’s data repository aggregates insights from a range of engagements, such as trading, portfolio oversight, performance analysis, and its managed account platform.
Yabuki stressed that InvestCloud’s significant ownership by Motive Partners and Clearlake Capital affords the company a distinctive advantage in executing these strategic initiatives. He also mentioned that InvestCloud plays a role in the distribution network for RIAs, wirehouses, asset managers, banks, and insurers, overseeing assets that exceed $50 trillion worldwide. The company experienced a considerable overhaul in its senior leadership in April 2023, leading to the departure of co-founder and CEO John Wise, alongside several high-ranking executives shortly thereafter.
Additionally, the firm has brought two other fintech companies, Tegra118 and Finantix, into the InvestCloud framework. Yabuki remarked, “We are not the product manufacturer; we are integrated into the distribution network from RIAs to wirehouses, and we strive to ensure we fulfill our clients’ requirements.”
