Apple has stayed more or less away from the tsunami of artificial intelligence, although not immobile. Over the past few months, the Cupertino company has acquired several AI companies, and we already know that in June, when their next developer conference is expected to be held, WWDC, they will present iOS 2018 already with some kind of AI integrated assistant.
It is still unknown how they will integrate AI and whether they will use a provider or their own developments, but, in parallel, we have learned new information about conversations that Apple has had with some of the current giants of AI for their future strategy.
These movements have the potential not only to redefine the user experience on iOS devices but also to mark a turning point in the way we interact with the technology of the company.
Apple could be approaching Anthropic, the introduction of ethical AI
According to Mark Gurman, from Bloomberg, has suggested that Apple could be considering a collaboration with Anthropic, in addition to previous speculations about partnerships with OpenAI, Google, and, for the Chinese market, Baidu.
On the other hand, Bloomberg also reported on discussions between Apple and Google to integrate Google’s Gemini AI platform into the iPhone. This agreement would not only be significant for the collaboration between competitors but also for the impact it would have in the field of artificial intelligence, potentially giving Google a significant competitive advantage over rivals like Microsoft, OpenAI, and Meta.
The possible partnership between Apple and AI giants like Google and Anthropic raises a curious scenario to say the least. We are talking about companies that, in many ways, have defined different areas of the modern technological ecosystem and are rivals in others. The integration of their capabilities could not only improve the functionality of iOS devices but also set new standards for what we expect from interacting with our devices.
Other news about the new iOS: a more powerful Siri, with a customizable home screen
With iOS 18, it is expected that Apple will take Siri to a new level of utility and personalization, possibly integrating these generative AI capabilities. In addition, a more customizable home screen is rumored, suggesting a shift towards greater adaptability and personalization in an area where until recently Apple left very little for the user to customize.
There is still no date for WWDC, but it is expected for next month of June.
