Madison Pieper is the host of SUCCESS Stories and is also responsible for managing all of SUCCESS’s social assets. With a reach of 4.5 million people, overseeing these accounts is no small task, and Madison has gained valuable insights on excelling in the overwhelming world of social media.
Madison was asked to share her thoughts on a question frequently raised: How can we achieve maximum impact on our social media channels?
If you’ve been pondering this question as well, keep reading for Madison’s top five tips on establishing a successful online brand identity.
1. Find your fit.
Madison’s first piece of advice is crucial: When developing your brand identity, don’t try to do everything and be everywhere at once. By attempting to cover all bases, you risk becoming a jack of all trades and a master of none.
You need to identify where your brand fits best. What is your brand’s persona, and where will it resonate the most? Who is your target audience, and where do they spend their time? What captures your audience’s attention as they scroll through their feed?
Focus on the platform where your brand fits in the best. Rather than posting random content that lacks coherence, prioritize the platform where you engage the most with your audience and have the most fun. You can later repurpose this content for other platforms, ensuring consistency in your brand message.
2. Build relationships.
A recent client consistently posted great content but felt they weren’t getting desired results. Upon assessing their content, it was evident that despite receiving numerous comments from followers, not a single response was provided by their brand. Customers were reaching out for a conversation, yet their attempts went unanswered.
Madison emphasizes, “Without establishing a relationship with your audience, your social media presence is futile.”
Engage with your audience by using available tools like Instagram polls, question boxes, and quizzes to gather feedback on what they want to see more or less of. Offer more than just your product or brand; initiate meaningful conversations and build lasting relationships.
Remember, people don’t buy from companies; they buy from individuals. Social media allows us to humanize our brands and connect with our audience on a personal level. However, this can only be achieved through active engagement and genuine interaction.
3. Make a plan.
As we approach 2025, many entrepreneurs will kickstart the year with social media vigor. However, without a well-thought-out plan, enthusiasm may wane after a few initial posts.
Consistent presence on social media is crucial for establishing your brand identity. To achieve this, meticulously plan your content for the entire upcoming year. Outline what you aim to convey through your content and strategically schedule your posts to align with these objectives.
While having a detailed plan is essential, flexibility is equally important in the unpredictable entrepreneurial journey. As Madison aptly suggests, “Write your plans in pencil” to accommodate unforeseen changes.
Prepare for 2025 now by outlining your social media strategy and content calendar.
4. Repurpose your content.
The good news is that you don’t need to create fresh content for every platform. Instead, leverage existing content and repurpose it for various platforms.
For instance, if your podcast is your main project, consider the following ways to repurpose it:
- Transcribe the podcast into a blog post.
- Record video snippets of the conversation for YouTube.
- Share brief video clips on Reels and TikTok.
- Convert impactful quotes from the podcast into Instagram posts.
By repurposing one content piece across different platforms, you deliver a consistent message while tailoring the delivery method to suit each platform’s unique audience.
5. Stay open.
Lastly, remain open to opportunities. Avoid limiting yourself based on assumptions or sticking to your comfort zone.
Social media is constantly evolving, and change is inevitable. Be adaptable, observant, and receptive to the trends, disruptions, and advancements that may unfold in the years ahead.
If there’s one certainty in social media, it’s change. The next big thing is always around the corner, and platforms that seem popular today might vanish tomorrow. Embrace agility, stay informed, and be open to exploring new possibilities in the ever-evolving digital landscape.
If you haven’t explored TikTok yet due to misconceptions about its user base, now might be the ideal time to give it a chance.
Opportunity abounds everywhere.
