Mark Matson, a visionary in financial education and the founder and CEO of Matson Money, takes pride in having realized his version of the American Dream. However, after guiding countless individuals on the significance of diligence and his patient approach to “passive management” in investments, he is acutely aware that many now perceive its fundamental principles as merely fanciful.
In his latest publication, Experiencing The American Dream: How to Invest Your Time, Energy, and Money to Create an Extraordinary Life, Matson counters this perception. By sharing his personal journey along with practical insights, the Matson Money founder aspires to motivate a new generation to pursue their dreams and construct their futures—ultimately contributing to a better world.
In a recent conversation, Matson discussed what he believes the American Dream signifies today, its importance, and how individuals can keep that dream vibrant.
Let’s Start Broadly. Why Do You Think The American Dream Has Been So Inspiring To People Over The Decades? Why Does It Capture The Imagination?
Mark Matson: The imagination is captivated by the American Dream due to the widespread pain and poverty around the globe. Many people aspire to migrate to the United States. You don’t hear of anyone embarking on a dilapidated raft from Miami to attempt crossing into Mexico. The U.S. remains a land rich with opportunity—where hard work, accountability, and the creation of value for others can transform lives from severe poverty to a fulfilling existence. Moreover, the freedoms enjoyed in America are largely absent in many parts of the world, and I believe human beings have an innate attraction to freedom.
I often remind people that the American Dream transcends national borders. It should ideally be a worldwide movement, and as more nations embrace free markets and entrepreneurial spirit, we see improvements in living standards across the globe.
I Found It Alarming To Read That The Majority Of People Feel The Dream Is No Longer Attainable. Did You Know That Going Into The Book? What’s Your Reaction To That Stat?
Matson: That statistic is disheartening. I frequently tell others that the American Dream is merely one generation away from disappearing, since it must be taught and ingrained as values in the succeeding generation. One does not naturally possess the essence of the American Dream—it’s one of the reasons I penned this book—to encourage families to engage in conversations and impart the values essential for success in today’s world.
If Families Are Going To Sit Down And Teach Those Values, What Would You Say The American Dream Is These Days?
Matson: The dream is far from extinguished—though it may be under siege. In the book, I elaborate on how to cultivate a perspective on the American Dream, viewing the world through the principles and values embedded in me by my father. Growing up in extreme poverty in West Virginia, particularly around Charleston, we were surrounded by dilapidated shacks and filth. We had to deal with rats in our home, affixing the tops of Instant Carnation milk cans to the baseboards to keep them out…
Having encountered profound poverty, I recognized contrasting mindsets, especially in my grandfather, who believed wealth was malevolent and saw himself as a victim, unable to change his situation. Conversely, my father embraced a distinctly different outlook, influenced by mentors and educators. The emphasis now should shift towards an entrepreneurial and innovative mindset, focusing on how to add value for others… In doing so, I become entitled to my share of wealth, but never simply because I desire it. I must earn it.
The Economic Landscape Changes Over Time… Do You Think Society’s Values Today And Our Views On Finance Have Impacted What People Think Is Possible?
Matson: In my writing, I emphasize that money does not equate to happiness. Regardless of the amount, winning a $100 million lottery will not enhance your passion, energy, empathy, or relationships. Money can, in fact, be disempowering, often resulting in conflict, envy, and unhappiness. Consider the lives of Elvis, Marilyn Monroe, or Howard Hughes; their experiences illustrate this point well.
The beauty of the American Dream lies in its capacity for self-expression. I get to establish a business or work alongside someone who runs an admirable one, allowing me to channel my creativity and express my identity. This idea resonates more as an American Dream than simply achieving a financial target or portfolio value.
The Average American Family Feels Overwhelmed By The Looming Fear They Won’t Have Enough For Retirement. Do You Think It’s Possible To Do Well With Your Money, Even If You’re A Few Decades Into Working And Haven’t Gotten Very Far Saving?
Matson: Absolutely. I like to share practical advice from my father: prioritize paying yourself first. Aim to contribute approximately 10% of your earnings to your 401k. Following that, allocate any surplus to personal accounts; grow those funds and invest in equities. Owning shares in U.S. markets—large stocks, small stocks, value stocks—is crucial. Historically, equities have been the most effective tool for wealth creation, yielding 10% annual returns on large stocks, doubling your investment roughly every seven years, while small stocks average 12% and small value stocks around 14%.
For many, gaining access to the equity markets is essential. However, it’s important to approach investing with discipline, favoring index funds over speculative ventures, and maintaining a long-term commitment, which can be challenging. Once you understand portfolio construction, the real test is managing your instincts, emotions, and biases while adhering to your strategy.
Early investing is pivotal, as is maintaining a steady percentage and focusing on long-term equity ownership. Another perspective I often suggest is that the traditional concept of retirement may be becoming outdated.
Really?
Matson: Observing those in my life who are happiest in their 60s, 70s, and even 80s, it’s evident they may leave their primary jobs but remain active with meaningful pursuits, whether consulting or doing work they find fulfilling. Many never fully retire. A frequent outcome of retirement is a loss of purpose, energy, and passion, leading to undesirable consequences. I’m not sure that complete retirement is a sensible notion.
Sure, if someone has been assembling cars on the production line for three decades and finds their body wearing down, it may make sense. But for positions like consultants, writers, artists, or managers, many professions allow individuals to thrive even into their later years, and society benefits from their accumulated wisdom.
Thank You So Much For The Time Today. I’ll Leave You With The Big Picture: What Do You Hope People Take Away From This Book?
Matson: That the pursuit of money will not lead to happiness, but seeking purpose will.
