If you were tasked with introducing yourself to a stranger, would you have the words ready?
Jessica Zweig, the CEO of SimplyBe., a personal branding agency, points out that effective personal branding is more complex than it seems. It involves understanding and appreciating your own worth and then showcasing that to the world.
“It’s truly an empowering act. Recognizing your brand means recognizing your value, your worth,” she emphasizes. “It’s more than just knowing how to narrate a compelling story. It’s about comprehending what sets you apart—why you’re extraordinary, why you’re intelligent…because there is only one you, and that is a beautiful thing.”
Aside from collaborating with renowned companies like Pinterest, Google, and Salesforce, Jessica has penned her insights on self-worth and personal branding in her book, Be. – A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself. She also hosts The SimplyBe Podcast.
Jessica talks about how building a personal brand can be advantageous for everyone, not just influencers. They discuss the significance of self-worth and the unexpected perks of impostor syndrome.
Personal branding is for everyone.
When we hear the term “personal brand,” we often think of influencers and individuals who actively promote themselves. However, Jessica asserts that anyone can benefit from showcasing their talents to the world, both online and offline.
You might already be engaging in personal branding without even realizing it. It could be as simple as being punctual, courteous, and selecting attire that reflects how you wish to be perceived.
“It’s about defining and clearly articulating what your reputation entails,” Jessica explains. “What do you want to be known for? What is your unique value proposition? And how do you consistently and effectively express that?”
Organizations are starting to view personal branding as a crucial skill for salaried employees, not just freelancers. Employees who cultivate a distinct personal brand that highlights their abilities, character, and interests stand out. Identifying their accomplishments and talents also boosts their sense of self-worth, propelling them toward higher aspirations.
“Of course, you must excel in your job, but it’s those individuals who are willing to be visible, have their voices heard, and step into the spotlight, even if internally, who secure those opportunities,” Jessica affirms.
People value self-worth in others.
Recognizing your own value enhances your confidence. Knowing that you are capable and deserving of respect can alleviate the anxiety you may feel when seeking a raise or tackling a challenging project. Consequently, you are more likely to push yourself to accomplish more.
Others also take notice. Individuals who can assertively advocate for themselves instill confidence in others. When entrusting an important task, whom would you prefer: the person who confidently claims they can handle it, or the one who appears uncertain? You must value and trust yourself before expecting others to do the same.
Nevertheless, everyone has to start somewhere. Self-worth doesn’t miraculously emerge after achieving your goals. Typically, it works the other way around: Recognizing your potential for greatness and deserving respect provides you the confidence to pursue your objectives.
There will be numerous occasions when you encounter a new challenge, attempting to convince yourself and others of your capability. Everyone undergoes this process at some point because it is the only way to evolve.
Even if self-doubt creeps in, try not to show it. “Most of us are faking it until we make it. We summon our courage and forge ahead regardless,” Jessica asserts. Portray the confidence you possess in other situations, and soon enough, you will have achieved what you initially doubted.
Impostor syndrome can be situational—and even beneficial.
Most people have experienced impostor syndrome: the fear of being inadequate compared to those around you. Moments of self-doubt are common, even after establishing a strong sense of self-worth. Nonetheless, you may observe that this doubt intensifies in particular circumstances.
For instance, Jessica shares that she exudes confidence as the head of her business and when speaking at events where attendees have specifically paid to hear her. However, she often grapples with impostor syndrome before events where she has been engaged to address an unfamiliar audience.
“I find myself navigating varying environments where I’m balancing this belief in my worth and belief in myself, and it fluctuates based on the individuals present,” she remarks.
Feeling uncertain when confronted with challenging situations doesn’t signify a decline in your self-worth. It’s about utilizing your inner resources to rise to the occasion that determines your self-belief.
When confronted with a tough audience, Jessica acknowledges the necessity to prove herself within the initial minutes. She employs certain techniques to alter the room’s energy for the better.
Moreover, impostor syndrome has its advantages. If you perpetually assume you know more than everyone else, you could miss opportunities to learn.
“Just because Forbes labeled me an expert doesn’t imply I’m infallible and devoid of questions,” Jessica shares. “I don’t possess all the answers. While I’ve garnered experience over the years, I continue to learn.”
Authentic self-worth involves asserting yourself when your expertise is required and accepting that you don’t need to be an expert at all times.
