My proposal to my girlfriend last weekend taught me valuable lessons about B2B sales. The post I came across on Facebook as a screenshot with the caption “Meanwhile on LinkedIn” intrigued me, prompting me to verify its authenticity, and indeed, it was a post by LinkedIn user Bryan Shankman.
Shankman’s post detailed the customer journey in terms of the dating process, from “prospecting” to “closing” the deal, with creative emoji bullet points to emphasize his points. His approach likened his now fiancée to a “prospect” that he wooed with a “demo” and allowed them to “get their hands on the product.”
The LinkedIn Lunatics
The post quickly went viral, with one commenter describing it as the epitome of LinkedIn content. The LinkedIn Lunatics subreddit shared it with the title, “I think I’m done with LinkedIn.”
Being more active on LinkedIn lately due to career shifts, I’ve observed a trend among users willing to blend personal and professional lines for networking purposes. While it may seem unconventional, this strategy often yields positive outcomes.
Navigating the entanglement of personal and professional brands
Maintaining a delicate balance between personal and professional identities is crucial in today’s interconnected world. Sharing genuine experiences can enhance your professional brand, but it’s essential to do so thoughtfully, avoiding excessive self-promotion.
Dr. Kyle Elliott, Ed.D., a tech career coach, emphasizes the importance of authenticity without coming across as forced or insincere. While sharing personal challenges can be beneficial, focusing on positive outcomes and lessons learned is key.
In a landscape where social media audiences are increasingly skeptical of overly curated content, authentic representation holds significant value. Elliott encourages professionals to share personal stories that reflect diversity and inclusivity to inspire others.
Don’t be one of the LinkedIn lunatics
While leveraging platforms like LinkedIn for networking is common, it’s crucial to avoid inappropriate behaviors like using the platform for dating or aggressive sales tactics. Building genuine connections and contributing meaningfully to conversations is the most effective approach.
Make your time on LinkedIn meaningful
Despite the quirks of LinkedIn culture, utilizing the platform for networking and professional growth can be highly beneficial. By showcasing authenticity and engaging thoughtfully, individuals can maximize the opportunities presented by LinkedIn.
