An important reminder is that it is not the New York Times Best Writers list; it’s the New York Times Best Sellers list. To successfully launch anything, whether it’s a book, product, or service, you must create awareness and drive sales.
This conversation is valuable for entrepreneurs gearing up for a launch. Here are the top three takeaways:
1. Everybody likes to market and nobody likes to sell.
Selling is crucial for success. It’s essential to take personal responsibility and commit to selling your product or book. Relying solely on publishers to sell your work is a common mistake. Generating demand and making transactions happen is in your hands as the author or entrepreneur.
If you are unsure about selling, consider exploring a selling course on the website. Learning to sell is essential for visibility and success.
2. Prepare to leave it all on the table.
Launching a product requires full dedication. Embrace the “harvest season” concept, where you focus all your resources and energy to see results. Marketing and promoting your work is crucial; don’t expect success to happen on its own.
Building momentum and putting in extra effort during the harvest season is key to getting your work noticed.
3. Leverage your relationships.
When launching a book or product, don’t rely on marketing to strangers for success. Build momentum by leveraging relationships with friends, family, and fans. Activating these networks will create ripple effects and boost visibility for your work.
Remember, success often comes from a strong team effort, not just individual efforts.
