Capture attention instantly. Generate interest within seconds. Attract traffic effortlessly. This is the strength of short-form video content on social media – and it’s transforming marketing for real estate agents and developers.
Short-form video reels are now essential for creating impactful first impressions online. Whether it’s on platforms like Facebook, Instagram, TikTok, or YouTube, engaging and concise video content reigns supreme for interaction.
Research indicates that the average attention span of humans decreased to 8 seconds in 2022. Dynamic short-form vertical video reels that highlight properties with vivid visuals and movement are perfect for capturing attention rapidly. They serve as a compelling incentive to encourage viewers to explore longer, more detailed property showcases and information.
The luxury real estate marketing firm BeFound Media and its founder Naythan Lange have achieved remarkable success utilizing this video strategy on platforms such as Instagram and TikTok. With a deep understanding of current social media algorithms and engagement tactics, they illustrate how real estate professionals can adopt a similar video-centric approach to increase followers, enhance visibility, and ultimately close more high-end property deals.
The Impact of Short-Form Video
Attention is the name of the game – with endless content saturating feeds, it’s crucial to stand out from the get-go. Short vertical videos accomplish this by distilling the most captivating property features into quick, visually striking reels.
While a static image post might fade into the background, video demands attention through movement and sound. Moreover, 90% of consumers prefer watching a video over reading text to learn about a product, making short-form video reels ideal for real estate marketing.
These easily digestible video snippets also create an opportunity to lead viewers to more detailed information. A stunning exterior shot or unique design aspect in a 10-15 second Instagram Reel can entice viewers to swipe up for property tours, personalized websites, and virtual staging designed for premium listings.
Naythan Lange and BeFound Media’s Expertise
Naythan Lange, the founder, is a skilled professional familiar with the preferences of discerning luxury buyers and what captures their attention on social media. As a leading luxury real estate filmmaker, he channels this knowledge into unique video content expertly designed to highlight upscale properties.
BeFound Media adopts a tailored, attentive approach to comprehending every property and client’s needs. The team then formulates a personalized social media video strategy featuring vertical short-form Reels and TikToks, along with additional supporting content across various platforms.
This cutting-edge video-first strategy and precise social advertising have enabled Naythan Lange and BeFound Media to achieve remarkable visibility and engagement for luxury real estate listings throughout British Columbia. Their content routinely garners millions of views thanks to the appealing and shareable short-form videos they produce.
Achievements and Impact
Over the last ten years, Naythan Lange has refined his technique in leveraging short-form video to effectively showcase luxury real estate. With a background in cinematic filmmaking, he brings expert creative direction to every BeFound Media video reel.
“Initially, real estate agents prioritized long 3-5 minute property walkthrough videos. However, with diminishing attention spans, we must focus on impactful first impressions,” Lange states.
“That’s why we commence with 15-30 second video teasers meticulously edited to showcase listings in the most breathtaking and concise manner possible.”
Following this, Lange’s team delivers full-length 4K virtual tours complete with cinematic drone footage. By merging short teaser reels with extended video tours, listings attract more qualified leads, achieving optimal results.
The statistics are impressive – in 2024 alone, Naythan Lange and the BeFound Media team amassed over 100 million video views on Instagram. Their content reached 12.7 million distinct accounts and generated 635,000 profile visits in Q1 2024 due to the viral nature of their short-form video ads.
BeFound Media’s commitment to grasping client needs while maximizing reach across multiple platforms like Instagram, TikTok, YouTube, and Facebook has made it easy for listings to go viral through sharing. For instance, a 15-second video reel showcasing a two-story custom-built luxury home achieved over 160,000 views within weeks.
Additionally, with an A+ rating from the Better Business Bureau and recognition as one of the top 5% most Viewed Instagram Business Accounts in 2022 for their category, BeFound Media assures clients that their listings are in capable hands.
The Transition From Long-Form to Short-Form Content
While longer 2-3 minute listing videos were once considered the ideal across platforms like YouTube, shorter formats are more effective for social media in 2024 – particularly on attention-centric platforms like Instagram Reels and TikTok.
Average engagement metrics for videos exceeding one minute have plummeted by over 65% in the last two years as social media feeds have become saturated. Conversely, short videos less than 30 seconds long experience a 30-60% higher average retention and completion rate.
Short-form Reels and TikToks serve as the catalyst to draw in prospective buyers from the outset. Real estate professionals can direct attentive viewers to websites, custom landing pages, or YouTube for comprehensive property tours and insights. This harmonious blend leads to enhanced visibility and conversions across channels.
Case Studies and Examples From BeFound Media
For instance, consider a $6.5 million mansion promoted by BeFound Media. They crafted a captivating series of 15-second Instagram Reels, both exterior and interior, enhanced with engaging music, transitions, and text captions to highlight unique features. These Reels attracted more than 600,000 plays in just a few weeks.
Another initiative for a luxury beachfront resort (currently under construction) in Mexico specifically designed for Instagram drew over 1.2 million views within 14 days and reached a viral audience of over 700k. BeFound Media constantly tests new interactive content styles, incorporating creative edits and transitions to keep viewers engaged and interested in potential purchases. Their innovative approach ensures that short-form video content remains fresh, relevant, and effective across platforms.
The Conclusion
In today’s real estate market, the impact of social media on visibility and connecting with qualified buyers cannot be overstated. Short-form vertical video reels have emerged as essential tools for quickly and effectively showcasing properties while guiding eyes towards your brand across channels.
I urge all real estate professionals to consider integrating short-form video ads into their social and digital strategies for 2025, guided by the successes found with the BeFound Media team.
Naythan Lange, founder of BeFound, provides complimentary one-on-one consultations on social media and video content to evaluate your digital presence and offer tailored advice for your listings and growth aspirations. Visit BeFound360.com to secure this free session and obtain practical tips for enhancing your social media presence and conversions using short-form videos. Investing in video-focused social media strategies from introduction to closing is a strategic move for your future sales and brand credibility.
