The 55th edition of Cosmoprof Worldwide Bologna has come to an end, leaving an indelible mark on the global beauty industry. With the participation of 3,012 exhibitor companies from 69 countries, the event has once again positioned itself as a leading platform for brands seeking global visibility.
The 4% increase in the number of exhibitors compared to 2023, along with the strong European representation, with 58% of exhibitors, highlights the international appeal of Cosmoprof Worldwide Bologna as a strategic showcase. Additionally, the 35% of new exhibitors reflects the ongoing growth and innovation in the industry.
The 30 national pavilions present at the fair highlighted the diversity and richness of the beauty industry, offering new trends and renewal from various regions of the world, including countries like Australia, Brazil, China, France, India, Japan, Spain, and the United States, among others. The new additions of countries like Estonia, Norway, the Pacific Islands, Palestine, and Singapore added an additional dimension to the cultural and commercial diversity of the event.
One of the main innovations of this edition has been the new date format, with all pavilions opening on the same day, facilitating interaction between distribution channels and the presence of international stakeholders. Furthermore, the extended duration of Cosmopack and Cosmo Perfumery & Cosmetics until Saturday, March 23, along with the ongoing activity of the pavilions dedicated to the professional channel of Cosmo Hair Nail & Beauty Salon until Sunday, March 24, has allowed for greater participation and engagement of industry professionals during the edition.
According to Gianpiero Calzolari, president of BolognaFiere, “the results of Cosmoprof Worldwide Bologna 2024 reflect the confidence and optimism of the market. After 55 editions, the fair remains an essential business partner for those operating in the cosmetics industry.”
Cosmoprof Worldwide Bologna continues to be the premier event within the sector, offering unique business opportunities and serving as a meeting point for the leading players in the global beauty industry.
