Embrace AI as a valuable business tool.
The world of business is changing. And changing more quickly, and out of all previous recognition, faster than any of us could have anticipated even a few short years ago. Once established and traditional models of doing business have crumbled or are in the process of crumbling, people are having to adapt to new ways of doing business in a globalized, digitized, and increasingly interconnected world.
The recent emergence to prominence of artificial intelligence (AI) has certainly ignited no end of debate and controversy, with the idea of machine intelligence supplanting human creativity – or even jobs – being both an intriguing and frightening prospect.
But how does AI affect business? Well, in the case of Chat GPT, it can be utilized as a powerful tool for businesses in that it can be prompted to generate market analysis, operational strategies, marketing campaigns, and so on. Its algorithm accumulates all data it has access to online, and it assesses, analyses, and ultimately outputs text on whatever subject it has been prompted to do so on.
It is technology that until recently existed only in the annals of science fiction, but now can be harnessed to help business growth and development. How exactly can it do that, you might ask? For this article, we list 5 ‘prompts’ for GPT that could push your business to new heights.
1. Planner
One very effective way to use the tech as a business tool would be as an organizer of your daily schedule. If you’re running a business, undoubtedly your day is full of both professional and personal tasks to do, and there’s only so many hours in the day to do them.
So for example, you could prompt GPT by stating you wish it to organize your tasks for the day, listing said tasks, and giving the times you both start and finish at. You can even vary the parameters like asking it to organize tasks in order of size or priority or whatever you prefer.
2. Ideas Generator
Whether it be company name, domain name, or even marketing slogans, Chat GPT can be used as a highly imaginative ideas generator. The level of creativity and ingenuity in its machine intelligence should not be underestimated.
Using this approach will actually save time and energy. Instead of sitting there, trying to come up with creative ideas, prompt GPT to do so in whatever particular area you wish and see what it produces.
3. Blogging
This has become, in a very short time since the emergence of GPT as a viable business tool, one of the commonest uses for the app.
Writing regular blogs can be a creatively taxing and time consuming affair, and costly too if you hire copywriters to write them on behalf of your company. With GPT though, you can prompt the subject matter, the parameters of the blog, the writing style, the length of text, etc, and GPT will produce a blog of surprising eloquence and clarity.
One downside is that tech companies are becoming wise to detecting AI-generated content, so keep that in mind when determining how prevalent you want GPT-produced material to feature in your digital marketing campaign.
4. Marketing
Marketing for any business and/or product is a very deliberate and planned task, taking time and both mental and physical effort. GPT can be utilized here not as a wholesale replacement for human creativity in marketing but as a useful consultant.
Whether it’s for your own business or if you’re acting as a consultant to someone else’s, GPT can map out a variation of multiple strategies that should inspire good ideas and great inspiration to help grow the business in question.
Just prompt the app using whatever parameters you require and witness surprisingly incisive results.
5. Web Design
Another use that is increasingly common for GPT is web design marketing.
In creating a website design, you want one that grabs the attention of a viewer, and converts that attention into clicks. With GPTs vast knowledge of marketing techniques and UX design principles, using the app as a guide to creating a cohesive and effective online window into your company is sure to be productive and profitable.
One way to do so would be feeding into GPT what kind of website it will be designing and prompting it to design an interface and pages that could help generate traffic more effectively.
All these points are, of course, mere suggestions. As effective as AI apps like Chat GPT are, they are, ultimately, but one useful tool in the overall armory. The potential of human creativity should always remain a factor in good business decision-making, but having cutting-edge technology to enhance and even improve workflow never hurts and should be embraced without fear.
