If you’re interested in building a career in the digital marketing field, consider earning a degree in digital marketing. This title will open the doors to various jobs in various sectors, each with its own set of required skills. Whether you’re leaning toward business management, technology, or creative positions, a degree in digital marketing is one of the most proven ways to achieve it.
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Here’s everything you need to know to start building your career in digital marketing!
Career opportunities in digital marketing
Various digital marketing job opportunities have become available as the world transforms into a digital verse on supersonic speed. Below, you will see some of the main options in this field.
content manager
Content management is at the foundation of any digital marketing team. This encompasses more than constant social media activity and content creation. Content managers must understand how to create optimized content for search engines and organize, upload, and manage content. Also, you need to understand how to develop content that fits the potential audience. Content managers typically lead teams of writers who create engaging whitepapers, develop editorial calendars, analyze reports, and create strategies.
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Virtual Reality developers
Virtual reality dev is a highly technical job, but it offers many opportunities for those with a lot of creativity. Therefore, if you have had enough preparation in technology and creativity, you will be able to create visual effects and graphics for VR.
SEO specialists
Search engine optimization (SEO) is essential for a solid digital marketing strategy. Therefore, anyone who can demonstrate proficiency in technical knowledge and has experience in digital marketing can be a search engine optimization specialist.
Digital Project Manager
Mid-level marketers can specialize in digital marketing as digital project managers. These professionals oversee most client relationships, manage creative projects, and make sure the right tools are in place for the creative team to work on their projects. In addition, digital project managers typically have multiple responsibilities that include overseeing various digital processes.
User experience designers
Becoming a successful digital marketer also opens the door for you to become a professional UX designer. This job opportunity involves overseeing a company’s creation of an amazing customer experience, especially for digital services and online products. Creating a satisfying user experience ensures online customers use an app or keep coming back to using it.
Email Marketing Specialist
Email marketing is among the most specialized positions in content development. Digital marketers that handle email marketing tasks must also have decent writing and editing skills. These specialists take part in marketing campaigns, public relations activities, and new product launches.
Where to learn digital marketing
There are several universities that offer digital marketing degrees. You can sign up to study for a bachelor’s, master’s, or non-degree certificate program in digital marketing. Some universities that offer the best programs are:
The University of Alabama at Birmingham – Digital marketing courses include web and social media analytics, and virtual communities in business, both in an online format.
Arizona State University – Interested individuals can study digital marketing, social media, and content marketing.
Azusa Pacific University – Digital marketing courses at this university include global viral marketing, digital marketing, e-commerce marketing, and digital media analysis and optimization.
California State University – You can enroll in a course on internet marketing, social media marketing, and marketing metrics and insights.
Other educational institutions that offer digital marketing courses are Sacred Heart University, Santa Clara University, University of Connecticut, and Georgetown University, among others.
Common Salaries for Digital Marketers
You can earn the following amounts by working in the sphere of digital marketing:
Content Managers and Strategists can earn about $80,000 per year.
VR developers and specialists can earn a minimum of $65,000, but with so many job opportunities, they can make from $80,000 to $100,000, depending on the industry.
SEO specialists can earn at least $62,000 per year. However, experienced people can make more than $100,000.
Managers and directors of digital projects can earn approximately $100,000.
UX Designers can earn a minimum of $50,000, depending on their experience.
Email marketing specialists and managers can earn up to $50,000, also based on experience.
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In conclusion
Digital marketing skills are becoming increasingly valuable in today’s marketing industry. If you think this career is for you, take advantage of the many opportunities you have to learn and develop your digital marketing skills. Fortunately, most educational institutions offer online learning options for those who want to study part-time.
You can also work individually to improve your digital marketing skills from home. For example, you can study content development, WordPress, marketing automation, and SEO from the comfort of your home.
